Friday 15 November 2013

Blog Content Ideas - 10 tips on what to blog about

Do you struggle for ideas of what to write about when blogging? Not sure what to write about?

You’re not alone. Quite often we’re asked if we can provide ideas and advice on what our clients should be writing about in their news / blogs and on social media. So we've put together a list of 10 blog writing tips below.

Here's a list of blogging ideas

1. Lists - People love lists. Top 10 lists - 5 tips for… type lists - 7 ways to… lists. Start with a number and fill in the blanks.

2. How-to-guides - People are now searching Google using questions instead of keywords. How do I 'blah blah blah' - which type of 'widget' is best - step by step guide to 'whatever'. People love easy to follow instructions that answer their questions.

3. Industry news -
Comment on what’s in the news with regards to your industry. Become an authority on your subject / market, have an opinion.

4. Own news - Give updates on what’s going on in your own business. This can be anything from employees taking part in charity events, new products/services, showcasing your own work etc.

5. Reviews - This is dependent on your market of course but here’s some suggestions of what you can write a review type article about:

  • Product reviews
  • Website reviews
  • Books
  • Music
  • Restaurants
  • Hotels

6. Tips - Write a post full of tips to help your readers. Try starting with ’10 tips to…’ for example. This type of post is very ‘shareable’ on Twitter, Facebook etc.

7. Recommendations - Create an article of websites your recommend, books, software, places to visit, cars, product recommendations… anything really.

8. Interviews - Try interviewing an expert in your field or create a series of expert interviews. This is a great way to provide interesting content for your readers. It also encourages the interviewees to help promote your blog post to their own network of readers and followers.

9. Links to interesting content - Compose a blog post that includes links to other websites/articles/blogs that you think your readers will find useful.

10. Guest Posts - Invite experts in your field to contribute to your blog by writing a guest blog post.

Blog in-house or outsource?

Whilst some of our SEO clients here at angelfysh are comfortable blogging themselves following our advice, others do prefer for us to write blog posts and articles on their behalf as part of their SEO strategy. Either way works. 

Get in touch if you'd like us to help you.


Other resources you might find useful

What to blog about - 187 ideas for blogs

Blog content ideas and creative writing tips


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