Friday, 30 May 2014

18 stats to help you write the perfect blog post

... sounds like a big claim... but these 18 stats will shed light on how to get your blog posts more social shares and therefore back links (which are so important to help you rank well in Google). In this post we'll look at five easily measurable factors and show how they can be used to make your blogging a success.

Article length

These few stats will help you answer questions like: how long is the optimum length of a blog post? And does the length of your content matter?

1. Articles that are over 1,500 words long receive on average 68.1% more tweets and 22.6% more Facebook likes... read more.

2. Longer content can convert up to 45% better... read more.

3. The average content length for a Google top ten ranking is 2,000 words or more... read more.

(With all of this said, we’re not giving you an excuse to ramble! If your post is naturally long then great but don't waffle just to make your content longer.)

Blog headlines

The headline is your mini sales pitch to get people to click through to your blog, it's your moment to shine. So what works best?

4. 77% of press releases indexed in Google news had headlines that were too long, and so appeared truncated... read more. So make sure when you're writing to keep your headlines under 65 characters long.

5. More than 1 in 4 of all headlines won’t fit into a tweet! ... read more. This is another reason to follow the 65 character golden rule.

6. The blog title length sweet spot is between 14 and 16 words long with up to 5 times more back links than a title with 24 words... read more.

Blog articles with lists

List blog posts are everywhere. Have they been overdone? Maybe… but the stats show that there are a few compelling reasons for their popularity:

7. A study by SEOMoz showed that blog articles using lists receive twice as many back links... read more.

8. 22 out of 25 of Econsultancy’s top 25 blog posts of 2013 were lists blog posts... read more.

Blog articles with images


The average number of  images per blog post is 3.2 per post but are there any benefits to be gained by adding images?

9. 40% of us are visual learners, we’ll respond better to visuals than plain text... read more.

10. Articles with images get 94% more views... read more.

11. Photos are linked to twice as much as text updates... read more.

12. Infographics can help businesses grow traffic by 12% more than those who don’t use them... read more.

Blog articles with videos

We would all (well most of us) probably guess that well produced videos would have a positive affect on our website... but producing video content does take a lot of effort, so is it worth it?

13. Pages with videos are 50 times more likely to appear in Google search results... read more.

14. Visitors spend twice as long on pages with video content... read more.

15. The percentage of people who will click on a video in Google search results is 41% higher than for normal search results... read more.

16. 700+ videos are shared on Twitter every minute... read more.

17. 76% of YouTube users tell someone about a video they have seen... read more.

18. 75% of executives says that they watch more than one work related video a week... read more.

To round things off, SEOMoz gave us this stat: blog posts with videos, images and lists attract up to 6 times more back links than a plain post. We're talking to ourselves just as much as anyone else with this post... we'll be adding more videos in future!

We hope this blog post has given you a few easily actionable tips to get your blog articles more visibility, more back links and more social shares.

Monday, 12 May 2014

Usability testing: 12 tools to measure how easy your website is to use

There are many different tools used in usability testing but what do they each measure, which should you use and how should you use them? Here’s our guide to 12 tools that will help you accurately measure how your website preforms against various usability criteria.
(By the way, none of these are paid reviews.)

1. Tools for task analysis (how easy it is to complete a task)

Intuition HQ is a task analysis tool which asks participants complete certain tasks on your website. Data on how long each process task takes, where participants click to complete the task as well as feedback are available to you.

Step 1: Sign up.
Step 2: Set up a test. Think about tasks that you want your visitors to complete and set these up in Intuition HQ.
Step 3: Go live with your test. Intuition HQ will provide you with a link to each test to share the link to get participants to take your test.
Step 4: The results. At any point you can access a report detailing how long it took participants to complete a task, where they clicked and how many times.

Pricing: The free account allows you to conduct 10 live tests, with an unlimited number of questions and 350 participants.


Loop11 allows you to set up usability tests without an in depth knowledge of code. It provides you with figures showing how many visitors successfully complete, fail to complete or abandon a task.

Step 1: Sign up.
Step 2: Create tasks and ask visitors questions about those tasks.
Step 3: Customise the look of your test.
Step 4: Promote your test url to get participants to take part.

Visitors will see an introduction page, optional instructions, then the task is given in a task bar across the top of the website, with a complete or abandon button.

Pricing: This tool is a little more costly, you can pay monthly or $350 per project.


The difference between this tool and the two above tools is that UserTesting will recruit the participants for you. These testers are paid to review your website according to the tasks and questions you set. Another unique point is that the process is recorded and narrated by the testers - usually these videos are available within an hour or so of setting up the test! (You also receive a written summary.)

Step 1: Select your target audience.
Step 2: Add your URL and instructions on the 'mindset' that participants should have.
Step 3: Then add tasks and post-test questions for the participants.
Step 4: Review the test, sign up and pay.

Pricing: You pay $49 per participant and there is a first order $49 discount if your order is over $100.


This tool is similar to UserTesting in that the end result is a video of a tester completing and commenting on tasks that you have set. Whatusersdo is slightly cheaper than UserTesting but offers fewer options.

Step 1: Sign up.
Step 2: Select a template test and edit it to fit your website.
Step 3: Select the the age and gender of testers.
Step 4: Preview the test and pay.

Pricing: £30 per user test.

2. Tools to measure site navigation


This tool is all about measuring and fine tuning your website's structure. It allows you to ask paticipants how they would go about finding something using your website structure.

Participants taking a test are presented with a welcome screen with your logo and colours, then with a page of instructions. Next, they’re given a task and a menu to choose from by clicking ‘I’d find it here’.

Step 1: Sign up.
Step 2: Input your website menu tree.
Step 3: Set tasks.
Step 4: Recruit participants. You can email a link, promote on social media or get help from TreeJack in finding participants.

Pricing: Flat rate of $109 per month.

3. Tools to test page load speed on mobile devices and desktop

PageSpeed Insights from Google

Page load speed is one of the most important factors when it comes to making your website accessible to mobile devices.

PageSpeed Insights analyses your page for both mobile and desktop load speed, giving it a score out of 100. Details of fixes needed to improve load speed are given and prioritised as ‘Should Fix’ or ‘Consider Fixing’.

Step 1: Enter the URL you would like to test.
Step 2: See the results.

Pricing: It’s completely free.

Other tools include: 
Pingdom Tools – Measures website response time and webpage size.

4. Tools to measure how learn-able your website is


This tool ties down what participants can learn from your website in 5 seconds. People are busy. They decide in seconds whether or not they think your website can help them. So you only have a short window of opportunity to get your message across.

The Five Second Test starts with two lines of instructions for the user. A task or some context is given to the user then, when they’re ready; they’re shown an image for 5 seconds and quizzed on what they saw.

Step 1: Sign up.
Step 2: Upload print screens to test.
Step 3: Set questions that you would like users to answer.
Step 4: Invite people to take your test. Test responses will also come from UsabilityHub members.
Step 5: View your results.

Pricing: Prices range from $20 per month to $200 per month depending on the number of responses that you would like to collect. All plans work out at $0.20 per response.

5. Tools to measure user satisfaction


Usabilla provides you with functionality allowing your visitors to leave feedback on your website from any device. Feedback forms can be fully customized and additional features are available, which include a slide out panel encouraging visitors to leave reviews, exit surveys, and slide out polls. You can choose when and how these are displayed.

Step 1: Sign up.
Step 2: Create a feedback button.
Step 3: Copy feedback button code into the HTML code of your website.
Step 4: Customise your feedback button.
Step 5: Set up other features such as a slide out panel personally asking visitors to leave reviews, exit surveys, and slide out polls.
Step 6: The results: a dashboard gives you live data.

Pricing: A free 14 day trial is available. After that pricing ranges from $49 per month (less than 100,000 page views per month) to $199 per month (up to 500,000 page views per month).

Feedback Army

This is probably the quickest and easiest of all these applications to set up but its scope is limited. If you are looking for a thorough analysis of your website, this is not what you need. However, if you're looking for yes / no answers to a couple of specific questions, Feedback Army will do the job on a budget.

Step 1: Choose 4 to 6 questions to ask reviewers
Step 2: Preview your test and complete the purchase.
Step 3: See your feedback.

Pricing: Starts at 10 responses for $40 and goes up to 50 responses for $150.

6. Tools for A/B Testing 

A/B testing is simply where variations of a webpage are alternated between visitors and data on the behaviour of these visitors is compared to ascertain which page converts at a higher rate.

Google Analytics Content Experiments

In Google Analytics Content Experiments you can set up experiments comparing up to 5 different variations of a page to see which preforms better against criteria you set up.

Step 1: Go to the experiments section of your Google Analytics account. Reporting > Content > Experiments > Start Experimenting.
Step 2: Choose your objectives.
Step 3: Identify your original and variation pages.
Step 4: Add the experiment code to your website and check it’s working.
Step 5: Review and start your experiment.
Step 6: Make any tweaks and changes.

Pricing: Free.


Convert has an easy to use visual tool which allows you to create variations of a webpage to test in A/B tests. It's actually an extension of Google Analytics Experiments and integrates the A/B test results into your account as custom variables.

Step 1: Enter your URL.
Step 2. Edit element of the page to make unique variations of the page.
Step 3. Place a Java code snippet into the HTML header of your webpage.
Step 4. Review the results in your Google Analytics account.

Pricing: Starts from $9 per month and ranges to $99 per month depending on your requirements, you can also trial the product for 15 days.


Similar to Convert, Optimizely helps you create multiple variations of a page, and track how these variations perform. You can easily reword copy and move, resize or change the formatting of elements. Then you can test the page variations against each other to see which converts better.

Step 1: Enter your URL.
Step 2. Edit elements of the page to make unique variations of the page.
Step 3. Create goals, e.g. how many people click the 'Add to Cart' button.
Step 4. Choose your audience, e.g. returning visitors.
Step 5. Place a Java code snippet into the HTML header of your webpage.
Step 6. Launch the A/B test and watch the results.

Pricing: Starts from £12 per month and ranges to £243 per month, but a free 30 day trial is available so you can try before you buy.

Crazy Egg

Crazy Egg is a heat map tool that allows you to see where visitors are clicking and how they scroll over certain page. This information shows you where users want your website to be clickable. You can also see who clicks what, as the data can be broken down showing where different referral visitors clicked. It's easy to compare two different page designs at a time to give you further insight into A/B testing.

Step 1: Sign up.
Step 2: Tell Crazy Egg which page you want to track.
Step 3: Start viewing the data.

Pricing: Starts a $9 per month and is billed annually.

We hope this article has been useful in helping you decide which usability tests you should use to measure and improve conversion on your website. If you've got any other usability test resources to recommend, please add them in a comment below.

Friday, 9 May 2014

Customer Retention - An example of how to retain new customers

Earlier in the week we placed a small order for 6 reams of multipurpose printer paper with a new supplier.

It arrived today… along with this goody box with some freebies in it!

This is a great example of going that extra mile which is hugely important if you want your new customers to turn into repeat customers.

Once you have ‘won’ a customer it should be a priority to keep hold of them by looking after them well. This subliminally encourages them to tell others about you too which is a bonus.

Now if this new company really do have their act together they’ll send me a follow up email asking whether I received my order okay, whether I’m happy with it, and if I’d like to leave a review of their service and / or the product.

Oh and if the email were to include a 'new customer' discount off my next order that would be the cherry on the cake!

angelfysh specialise in not only driving relevant traffic to websites via SEO (search engine optimisation) and SMM (social media marketing) but also help to convert that traffic using CRO (conversion rate optimisation).