Your homepage is the starting point for most of your customers. So what can we learn from these examples of great homepages that will get more of your customers from your homepage and on to their buying journey...
Example 1: mySupermarket
This website helps you find the best deals on your grocery shopping by comparing your basket across different stores.
What’s good about it?
1.This website clearly describes how it’s going to help you and why you should use it at the very top of the page. (And in fewer words than this bullet point!)
2.There is one stand out call to action - ‘Start shopping’- and it follows straight after the above reasons to use mySupermarket. It’s obvious where to click. This is so important because if a visitor doesn’t navigate to a second page on your website it will count as a ‘bounce’ and Google doesn’t like websites with high numbers of bounces.
3.The navigation menu is pictorial. Since 65% of people are visual learners, this makes site navigation instantly intuitive.
4.The search bar is prominently positioned. This is a must for ecommerce websites.
5.For mobile visitors there are links to download the app front and centre of the homepage. This shows that they’ve really put a lot of thought into caring for their mobile customers.
6.There is a ‘real’ up to date example of the kind of deals mySupermarket can offer. Today’s was kiwis, 50% off.
7.The stores that are compared to give you your bargain basket are displayed across the screen so that you can see exactly what your options are.
Example 2: Dyson
This household brand almost doesn’t need an introduction – Dyson make vacuums that don’t lose suction. And this is clearly conveyed by their homepage.
What’s good about it?
1. Front and centre there is a compelling reason to buy from dyson.co.uk and not a competitor – you save up to £110.
2. The imagery is truly stunning. It’s obvious straight away that the products are beautiful engineered and built.
3. We really like the help me choose button, it’s customer focused and helpful.
4. Navigation is clean and simple.
5. Social media icons are displayed at the top and in the footer.
Example 3: Thomas Cook
Package holidays, hotels and flights.
What’s good about it?
1. The search form on the homepage is clean and simple to use, and it auto fills the airport based on your location. It’s little details like this that make an online experience more enjoyable, which is very important when booking a holiday.
2. Above the fold, you’re shown beautiful sun soaked beaches. When you hover over these images you’re given more information about that particular deal. This is a nice feature for the user and it provides extra information to Google.
3. Below the fold you are given detailed information on why you should choose Thomas Cook as well as pros for a few example resorts. For example ‘family beach resorts’, ‘late breakfast’ and ‘free Wi-Fi’. Exactly the kind of information you need.
4. At the bottom of the page there is detailed information on the website’s security. This is well considered since customer peace of mind is so important when it comes to large purchases such as holidays. There’s also information on the payment options available.
5. There are links to 6 different language versions of the website.
Example 4: Barker & Stonehouse
The ecommerce website for the stylish, modern home furniture company Barker & Stonehouse.
What’s good about it?
1. The above the fold slider shows beautiful furniture in a home setting, and right below, the individual products are displayed. This makes it’s easy to see where to go next if you like what you see.
2. There’s a phone number to call right at the top in bold for those who want to place an order over the phone.
3. Order tracking options are also prominently positioned, right where you’d expect it to be.
4. Click & collect, stock check and finance options are clearly displayed and explained on the homepage. All of these make it easier for the customer to get their hands on the product faster.
5. There’s a link to their blog. And I want to click through to their blog because it tells me what to expect. Tips and inspiration.
Example 5: British Gas
Gas and electricity supplier.
What’s good about it?
1. The copy on this homepage is very customer focused. ‘How can we help you?’ … ‘services most suited to your needs’.
2. Actions are clearly laid out for the visitor to choose from according to what type of homeowner they are – making something which could be quite complicated, simple.
3. This website is responsive – it adapts to the size of your screen – so it is just as easy to navigate on a mobile device.
4. It’s also super easy to download the British Gas app for mobile visitors.
That's it's for now. Thank you for reading, hope you've come away with some useful ideas to improve your own homepage.
If you've not read part 1, you can find it here.
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