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Friday, 9 May 2014

Customer Retention - An example of how to retain new customers

Earlier in the week we placed a small order for 6 reams of multipurpose printer paper with a new supplier.

It arrived today… along with this goody box with some freebies in it!





This is a great example of going that extra mile which is hugely important if you want your new customers to turn into repeat customers.

Once you have ‘won’ a customer it should be a priority to keep hold of them by looking after them well. This subliminally encourages them to tell others about you too which is a bonus.

Now if this new company really do have their act together they’ll send me a follow up email asking whether I received my order okay, whether I’m happy with it, and if I’d like to leave a review of their service and / or the product.

Oh and if the email were to include a 'new customer' discount off my next order that would be the cherry on the cake!



angelfysh specialise in not only driving relevant traffic to websites via SEO (search engine optimisation) and SMM (social media marketing) but also help to convert that traffic using CRO (conversion rate optimisation).

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