Monday 28 July 2014

16 stats that show the value of SEO, Content Marketing and Social Media

Anyone else love a good juicy statistic? We certainly do!

In this blog post we've rounded up 16 stats for you that demonstrate the value of SEO, content marketing and social media - three things which go hand-in-hand with internet marketing and e-commerce success.

SEO statistics

Outbound leads cost 61% more than inbound leads. An example of an outbound lead could be direct mail or print ads, sources of inbound leads include SEO and content marketing. HubSpot.

SEO leads have a 14.6% close rate, while outbound leads have a 1.7% close rate. Search Engine Journal.

44% of online shoppers start their buying journey with a search engine. IPSOS.

75% of users never scroll past the first page of search results. Hubspot.

70-80% of users searching on Google and Bing ignore paid ads. Search Engine Journal.

Search is the largest traffic driver providing 41% of visitors compared to 11% coming from Social Media. Search Engine Land.

Content Marketing statistics

Companies that blog have on average 4 times more indexed pages, pages that Google has deemed valuable enough to store in its index. Social Media Today.

Companies with blogs on their websites have on average 97% more back links. Social Media Today.

90% of consumers find customer content useful and 81%  trust advice from blogs. Social Media Today.

Social Media statistics

There are 3.2 billion interactions on Facebook and over half a billion tweets published every single day. KissMetrics.

77% of B2C companies and 43% of B2B companies have acquired customers on Facebook. HubSpot.

34% of marketers have generated leads using Twitter. Digital Buzz Blog.

Marketers reported that demand for social media marketing increased by over 60% in 2013. Moz.

71% of social media users are more likely to purchase from brands they follow online. Balihoo.

Interesting content is one of the top three reasons customers follow brands on social media. Social Media Today.

50% of Companies struggling with SEO aren’t integrating social media. Search Engine Land.


We hope you've found this collection of statistics both interesting and helpful to your online marketing efforts! Let us know if you've got any SEO stats you'd like to share by commenting below.

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