1) Create personality
Your social media activity needs to reflect your business and have a personality, so take time to think about your voice and which voice will connect best with customers.
2) Plan
Decide who your target audience is, which channels you want to use to best reach your audience, what your goals are and when and how often you will post.
3) Schedule
Once you’ve created your plan you can schedule a baseline of social updates, we like using Hootsuite. You can add retweets, responses and news updates to this baseline.
4) Be consistent
Consistent quality and volume is how you build an audience, scheduling your social media helps with this.
5) Use images and video
Visual content is so easy to absorb and stands out amongst text posts on the likes of Twitter, Facebook and LinkedIn.
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