5 tips for mobile friendly email marketing

This week we have 5 tips to help make sure that your marketing emails are mobile friendly.

Nearly half of all email content is read on mobile devices and 80% of consumers say they delete emails immediately if they are not optimised for mobile.

The most successful email marketing for mobile uses responsive templates which resizes the content to fit the device screen size, but even without a responsive template you can make your emails work better on mobiles.

Here are five tips for mobile friendly emails:

1) Use a minimum font size of 13 pixels.

2) Make sure your buttons are large enough to read and click on a mobile.

3) Use a single column.

4) Make sure links aren’t too close together.

5) Check that the call-to-action is above the fold.

Thank you for reading.

5 Easy to Implement Blogging Tips

Hello everyone and welcome to December!

Today we have 5 easy-to-implement tips to help you when blogging.

1)    Make time to blog.

We know how difficult it can be to fit regular blogging into your busy schedule so here's an article containing 6 easy steps to fit blogging into your working week.

2)   Keep in mind what's proven to work.

There are tried and tested best practices when it comes to blog writing. Everything from the article length, blog title, content type and media used should be considered. With that in mind, here's an article we wrote containing 18 statistics to help you write the perfect blog post.

3)    Proof, proof, proof. 

It's really important to check your work for typos etc before you pop it live. Not only from the 'back-end' in the CMS but preview your article at the 'front-end' to make sure it looks good and there are no double spaces etc between words. Ask someone to cast another pair of eyes over it too.

4)    Promote your blog content. 

Probably more important than the blog article itself is making sure that you promote it effectively. We have a total of 169 tips on how to do this in another article here.

5)    Measure.

It's all very well creating the best blog post you've ever written and actively promoting it but you also need to define measurable goals too. Who do you want reading your content, what do you want them to do and how do you know whether they've done what you want? Metrics can include page views, social shares, comments, newsletter signups, media downloads etc.

Thank you for reading.

Lisa

5 Tips for starting out on Social Media

1) Create personality

Your social media activity needs to reflect your business and have a personality, so take time to think about your voice and which voice will connect best with customers.

2) Plan

Decide who your target audience is, which channels you want to use to best reach your audience, what your goals are and when and how often you will post.

3) Schedule

Once you’ve created your plan you can schedule a baseline of social updates, we like using Hootsuite. You can add retweets, responses and news updates to this baseline.

4) Be consistent

Consistent quality and volume is how you build an audience, scheduling your social media helps with this.

5) Use images and video

Visual content is so easy to absorb and stands out amongst text posts on the likes of Twitter, Facebook and LinkedIn.

We'll be publishing a blog post full of useful tips every Monday morning so why not follow us on Twitter so that you don't miss one!