Here's 5 tips to make your content marketing efforts work smarter for you in 2015:
1. People are becoming immune to content so make your content stand out
With so much content freely available these days it's hugely important that your own content stands out from the average, the ordinary and the dull.
During 2014 content marketing grew by over 200% and I estimate that it will continue to grow at the same rate during 2015. With this in mind, brands that create engaging and authentic content with their target audience in mind will benefit from the continued growth of content marketing.
Tip: Make your content stand out with better, more targeted and clever content.
2. Know your customers through customer profiling
If you don’t know who you’re talking to, you won’t know what to say. Who are your customers, where do they hang out, what are their needs, desires and fears? What motivates them to buy?
Tip: Get to know your customers BEFORE you try to market to them.
3. Don't ignore the power of social media
Social media is here to stay so get used to it. Not only will social media give you brand exposure, it will also helps a brand to connect and engage with it's target audience and is essential to support search engine optimisation. Twitter has been putting more emphasis on its indexation and SEO efforts and as a result more tweets are being found on page one of Google. Plus producing well written content is essential to encourage social sharing so brands reach a wider audience.
Tip: Develop content for social media that's brand supportive, targeted & shareable.
4. Content, social media and seo: a marriage made in heaven
Brands must realise that content marketing, social media AND seo are all needed if they want to succeed online. It's no longer one or the other. Great content (written, video, infographics, images) will be 'liked' and 'shared' more on social media and more social media engagement will indicate to Google that the content is deemed to be valuable. Therefore Google will rank valuable content higher in the search results to benefit it's users.
Tip: Integrate SEO, social media and content marketing into your online strategy.
5. Content marketing is more than just writing a few blog articles
Add variety to your content marketing strategy. Written content is great but tweets with images get 150% more re-tweets than those without, by 2017 video will make up almost 70% of consumer internet traffic due to the increase in mobile and tablet use, and around 65% of us respond better to infographics than textual content.
Tip: Mix content types for successful content marketing.
Thanks for reading.
Lisa
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