Monday, 8 December 2014

5 Tips for Ecommerce Websites

With more and more ecommerce websites popping up every day it can be difficult for businesses (old and new) to keep up with best practices when it comes to selling online.

So this week we have 5 tips to share with you.

1) Add attention grabbing deals and bestsellers to your homepage

Give your visitors (and Google) something new to look at each time they visit your website. Keep it fresh. This can include displaying special offers, best sellers, sale items and what’s new etc on your homepage.

2) Display delivery and returns information prominently

It's important to clearly display delivery costs and any free delivery threshold on every page of your ecommerce website. Information on how to return items must also be easily accessible as this will instil confidence and encourage people to purchase knowing they can easily return easily if they need to.

3) Make use of onsite product reviews

Displaying star ratings for products (like Amazon does) will allow your visitors to see which products have been voted the best by other customers. Products that have reviews that customers have written are an excellent way of making use of user generated content (Google will love you for this too).

4) Let visitors know your website is secure

It's important to show your customers that it’s safe to buy from your website, especially when they're adding debit or credit card information. This must be clearly displayed for any visitor (repeat customer or new prospects) to see.

5) Optimise your Thank You page

Make your Thank You page work hard for you. Here's a few examples of what you can include...  social sharing buttons to encourage customers to share what they've just ordered, also include social follow buttons. Ask for feedback about whether the order process was easy. And you can provide examples of similar items to those they've just purchased.

Thank you for reading.

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