Monday 15 December 2014

5 tips for mobile friendly email marketing

This week we have 5 tips to help make sure that your marketing emails are mobile friendly.

Nearly half of all email content is read on mobile devices and 80% of consumers say they delete emails immediately if they are not optimised for mobile.

The most successful email marketing for mobile uses responsive templates which resizes the content to fit the device screen size, but even without a responsive template you can make your emails work better on mobiles.

Here are five tips for mobile friendly emails:

1) Use a minimum font size of 13 pixels.

2) Make sure your buttons are large enough to read and click on a mobile.

3) Use a single column.

4) Make sure links aren’t too close together.

5) Check that the call-to-action is above the fold.

Thank you for reading.

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